Lucky is a fashion magazine which calls itself the "Ultimate
Shopping Guide" and "The Magazine About Shopping."
Available by subscription, issues are published once a month and
offer shopping tips, fashion advice, and articles detailing current
trends. The magazine also runs a website with many similar features.
Since its launch in December of 2000, Lucky has been one of Condé
Nast's biggest successes. Claiming to be a "voice of
a friend in the know," the magazine provides suggestions
in a writing style that mimics a conversation with your best,
and most likely female, friend. Unlike other magazines that advise
their readers on a broad spectrum of issues, Lucky's consumerist
tendencies are not confined to the advertising pages (which there
are many of), but fill each issue in articles with titles such
as: "What I Want Now," "Trend in the Making,"
"My Foolproof Outfit," and "Do Good While You Shop."
2007 Top 100 Magazines by Paid Circulation (Rank 11 - 20) refresh or select another category for more
11 PEOPLE
12 PREVENTION
13 TIME-THE WEEKLY NEWSMAGAZINE
14 TV GUIDE
15 SPORTS ILLUSTRATED
16 TASTE OF HOME
17 NEWSWEEK
18 COSMOPOLITAN
19 VIA MAGAZINE
20 SOUTHERN LIVING